Inclusive Marketing ​
Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates.
In digital marketing, the creative choices a company makes can impact how people view themselves and how they view other people. If a company focuses its marketing exclusively on a specific age group, gender, ethnicity, or other identity traits, they’re likely missing out on reaching potential customers.
Making inclusive choices and avoiding stereotypes ​
Gathering information about your audience’s demographics can help you broaden your perspective. Here is a list of some identity traits that are helpful to keep in mind when you’re creating marketing or advertising materials for the people you’re trying to reach:
- Race
- Socioeconomic status
- Age
- Ability
- Gender
- Sexual orientation
- Religion
- Geographic location
- Culture
- Political perspective
- Military status
- Languages spoken
It’s also important to consider the demographics of people who are not currently customers.