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Marketing Funnel ​

A marketing funnel is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers.

The funnel is wide at the top and narrow at the bottom as the number of customers that will become loyal consumers is lower than the ones in higher stages.

A simple marketing funnel might have four stages:

  • Awareness
  • Consideration
  • Conversion
  • Loyalty

A Marketing Funnel is always business-centric. It considers what the company can do to move people from one stage of the funnel to another.

ToFU, MoFU, BoFU ​

ToFU (Top of the Funnel)MoFU (Middle of the Funnel)BoFU (Bottom of the Funnel)

When using any funnel, the aim is to get the most desirable outcomes for ToFU, MoFU, and BoFU.

Different types of Funnels ​

There isn’t a single funnel that fits all needs. These are examples of some funnels:

  • Sales Funnel:
    • Awareness
    • Interest
    • Decision
    • Action
  • Combined Marketing and Sales Funnel:
    • Awareness
    • Interest
    • Desire
    • Action
    • Conversion
  • Digital Marketing Funnel:
    • Awareness and Engagement
    • Consideration
    • Remarketing
    • Conversion
    • Retention
  • E-commerce Marketing Funnel:
    • Awareness
    • Consideration
    • Differentiation
    • Purchase
    • Brand Readiness
  • Social Media Marketing Funnel:
    • Awareness
    • Consideration
    • Action
    • Engagement
    • Advocacy
  • Content Marketing Funnel:
    • Awareness
    • Evaluation
    • Conversion